Infuso Coffee House.

Infuso is a coffee house based around Italian culture and coffee. The name derives from the Italian word for "Infusion". Infuso prides itself on the selection of high-quality coffee blends to choose from.

The coffee house needed a logotype that gives a sense of quality to match the coffee blends, this is why I chose a unique bold serif type along paired with a modern serif type to add contrast and keep up to date. For the secondary logo and branding, I wanted to incorporate the culture of Italy. Coffee is often associated with freshness and nature giving me the idea of using the plant of Italy, the Lily.