BOATING CHANDLERY
LOGO DESIGN, BRAND IDENTITY & EXHIBITION DESIGN
Boating Chandlery is a web-based chandlery with one of the widest selections of products available. Its USP is rapid shipping times and expert advice directly through its website.
The company aims to become one of the largest retailers of boating equipment whilst reducing human error - making the whole process as automated as possible, and keeping prices low and competitive, making boating affordable.
For this brand identity - I wanted 2 key elements to play part within this. First part was a strong logomark which could be applied across the board and was always legible, automatically catching the eye of the brand's key audience.
The second element was the wavey pattern made up of hundreds of dots to reflect both it's nautical links but the mass amount of products available at Boating Chandlery. This pattern was perfect to be used dynamically throughout all material.
Tamworth, UK
Phone: +44 7575 82528
Email: will@graphicwill.co.uk
Instagram: @graphicwill
